Independent advisory and consultancy services for broadcasters, technology companies, and investors - delivering results across multiple markets and helping clients navigate complex commercial and technical challenges.
Who we are
Padded Live is a specialist advisory and consultancy practice serving both sides of the broadcast technology industry - working with broadcasters who need independent guidance on technology decisions, and with technology companies who need commercial and strategic expertise to grow.
We work alongside other experienced technologists and consultants to ensure clients always receive the most appropriate support for their specific challenge - drawing on the right expertise for each engagement, not a one-size-fits-all team.
With a track record of delivering results across multiple markets - from broadcast and Pro AV to cloud services and investor advisory - we bring experience that goes well beyond any single sector or product category.
What we do
Independent advice for broadcasters on technology selection, integration, and workflow - covering studio automation, remote production, and acquisition systems. No vendor agenda, just the right solution for your operation and budget.
Strategy and execution for technology companies entering or expanding in broadcast and AV markets. Reseller programme design, partner tiering, territory planning, and end-user campaign development - built around what actually drives revenue.
Revenue strategy, pricing architecture, and sales team development for technology businesses at any stage. From product positioning to pipeline build, we translate technical capability into sustainable commercial results across multiple markets.
Supporting broadcasters and systems integrators through technology procurement - from initial specification and tender through to supplier evaluation, SLA negotiation, and commissioning oversight. Genuinely independent, with no supplier relationships that compromise our advice.
Market intelligence, financial modelling, and strategic analysis for investors, acquirers, and leadership teams evaluating broadcast technology assets. We speak both the technical and financial language.
Sales and technical training programmes for resellers, integrators, and internal teams. Covering robotic systems, broadcast workflows, and customer engagement - delivered in formats that stick.
Our knowledge base
Broadcast & AV
Our work spans the full broadcast and AV landscape - from live studio production and news workflows to outside broadcast, remote production, and content acquisition. We understand how technology decisions affect the people operating in these environments, and how production demands differ across genres and output types.
In Pro AV, we have developed and executed adjacent sales models that extend broadcast technology into corporate, education, and live events markets - opening new revenue streams for vendors without diluting their core positioning.
Technology areas
Robotic camera systems, PTZ and remote heads, studio automation, camera control, vision mixing, IP and fibre transport, cloud-based production, signal routing, monitoring, and integrated AV infrastructure. We work across both established and emerging technology categories, with a clear view of where the market is heading.
Commercial & strategic
We bring proven experience in building and scaling commercial operations in broadcast and AV technology - from territory strategy and channel development to pricing architecture, bid management, and contract negotiation. We have operated across EMEA and understand the nuances of selling into both public broadcasters and commercial media organisations.
Our M&A consultancy work has covered due diligence, commercial integration, and go-forward strategy for several technology businesses - giving us insight into how organisations are valued, how deals are structured, and what drives successful outcomes post-transaction.
Market access
Broadcasters, OEM manufacturers, systems integrators, resellers, investors, and technology vendors across EMEA. We have existing relationships at senior commercial and technical levels across the industry, and know how to navigate procurement cycles, preferred supplier frameworks, and complex stakeholder environments.
How we work
A structured intake to understand your goals, constraints, and the specific technical or commercial challenge you're facing. No assumptions, no templates.
Deep-dive into the market, competitive landscape, systems, or financial picture - depending on the brief. We work from primary knowledge, not generic research.
Clear recommendations with the reasoning behind them. Whether a procurement decision, a go-to-market plan, or an investment thesis - grounded and actionable.
Implementation support, stakeholder presentations, or ongoing advisory - structured to fit your timeline and team. We stay engaged until the outcome lands.
Get in touch
Whether you have a specific brief or are still shaping the question, we're happy to have an initial conversation. Most engagements begin with a no-obligation discovery call.